Retail media

bright.blue

Cost per
impression.

Beating the market. 0.60 pence an impression is what you get with us.

25%
Cheaper than the market. The lowest published airport and station rate is 0.80 pence.
64%
Cheaper than the middle of Heathrow, at 1.65 pence.
0.60p
£6 per thousand impressions. Media cost divided by impressions.

And the product launches with it. The same campaign puts your product in the machine, not only the ad on the screen.

Airports · railway stations · Bright.Blue
bright.blue

0.60 pence an impression. 25% below the market floor.

Same sum the industry uses. Media cost divided by impressions. Quoted here in pence, and as cost per thousand (CPM), so it can sit next to a media plan.

Pence per impression = media cost ÷ impressions × 100 CPM = media cost ÷ impressions × 1,000 Setup and print excluded. Published campaign and auction rates.
Airports · Heathrow
0.8–2.5p
£8 – £25 CPM · middle of the range 1.65p
  • Published range. AdQuick estimates Heathrow at £8–£25 CPM. Premium departures sit at the top. A wide six-sheet buy can reach the bottom.
  • Worked examples on that page. Multi-terminal digital £9. Terminal 5 departures £11. Terminal 2 baggage reclaim £14.
  • What the screen itself costs. One digital six-sheet, £2,000–£6,000 for two weeks.
Railway stations
0.8p
£8 CPM · JCDecaux Rail digital 6-sheet
  • The only published pence figure. JCDecaux’s November 2024 programmatic auction priced Rail D6 at £8 per thousand.
  • It is an auction floor, not a standing rate card. No public station rate card pairs a weekly price with an impression count.
  • What the screen itself costs. A London terminal digital 6-sheet is £1,200–£2,200 a week.
Bright.Blue
0.60p
£6 CPM · the rate you get with us
  • The offer. 0.60 pence an impression. Full-screen DOOH plus product in the machine — one campaign, one invoice.
  • Vs the market. 25% below the lowest published airport and rail rate. 64% below the middle of Heathrow.
  • Product launch. We bring your product to launch in venue: listed, stocked and measured to the till, not media alone.

What 100,000 impressions cost

Heathrow, top of published range · £25
£2,500
Heathrow, middle of published range · £16.50
£1,650
Heathrow baggage reclaim example · £14
£1,400
Heathrow Terminal 5 departures example · £11
£1,100
Bright.Blue · £6
£600
Heathrow multi-terminal example · £9
£900
Rail D6 auction, and the Heathrow floor · £8
£800
100,000 impressions is £600 on Bright.Blue and £800 at the market floor. 25% cheaper. Against the middle of Heathrow, £1,650 — 64% cheaper.

Sources, October 2026. Airports: AdQuick, London Heathrow advertising — estimated CPM £8–£25; digital six-sheet £2,000–£6,000 per two weeks; published examples at £9 (32 million impressions, six weeks), £11 (18 million, four weeks, Terminal 5) and £14 (2.4 million, two weeks, Terminal 2 baggage). Rail CPM: JCDecaux UK, Black Friday & Cyber Monday 2024 Auction Packages, Rail D6 at £8, 25 November–2 December 2024. Rail weekly rates: Loud OOH, Rail Advertising UK 2026, London terminal digital 6-sheet £1,200–£2,200 a week. Bright.Blue priced at 0.60 pence an impression, £6 CPM. 25% = (0.80 − 0.60) ÷ 0.80. 64% = (1.65 − 0.60) ÷ 1.65. Impression definitions differ by seller. Media only. Excludes VAT, setup and production.

1 / 2 Beating the market